A Tale of Two States


Looking for the new health insur­ance marketplace, set to open in this state in two months, is like searching for a unicorn.

The marketplace, or exchange, being established by the federal government under President Obama’s health care law has no visible presence here, no local of­fice, no official voice in the state and no board of local advisers. It is being run like a covert opera­tion, with no marketing or detailed information about its products or their prices.


Commercials have already run here that suggest buying health coverage through the state’s new insurance mar­ket, Connect for Health Colorado, will feel like winning the World Series. The market’s employees are traveling the state to explain how the market will work, often in T-shirts with the message, “Got Insurance?” In the coming weeks, 400 guides will be trained to help the uninsured sign up for coverage, targeting everyone from truckers to trans­gender people.

Source: NYT.

Comments (12)

Trackback URL | Comments RSS Feed

  1. Dewaine says:

    So, the Feds can’t figure out how to set up an exchange, but the States can?

  2. JD says:

    I really am not intending to be callous, but the disparity in participation could really be beneficial to those of us in red states. I wonder how many of the highest users will try to move to ObamaCare friendly states?

    • Dewaine says:

      Maybe that is why Hawaii is shipping off all their homeless people. They realize what kind of a burden it will be…

      • JD says:

        That raises an interesting question about unintended consequences. What can States do to discourage higher users from living there?

  3. Don Levit says:

    I read the report last week, and focused on rates for a 40 year old, with a family.
    The median rate seemed to be about $14,000 a year, for a family of four, with a $25,000 family deductible.
    The report states several times this is, except for 5 states, insurance which one must prove health for.
    Can you imagine what this will cost for guaranteed-issue?
    Don Levit

  4. Linda Gorman says:

    The Colorado exchange is blowing through $177 million in taxpayer start-up funds. That buys a lot of tee shirts. At present they have a $14 million marketing budget for a state with slightly more than 5 million people.

    The 12 exchange offerings that have been filed are basically gatekeeper plans with limited networks. Respected hospitals in metro Denver are often out-of-network.

    The exchange employees aren’t exactly traveling the state. They’re hiring “street teams” for $35,000 a month.