Looking for the new health insurance marketplace, set to open in this state in two months, is like searching for a unicorn.
The marketplace, or exchange, being established by the federal government under President Obama’s health care law has no visible presence here, no local office, no official voice in the state and no board of local advisers. It is being run like a covert operation, with no marketing or detailed information about its products or their prices.
Commercials have already run here that suggest buying health coverage through the state’s new insurance market, Connect for Health Colorado, will feel like winning the World Series. The market’s employees are traveling the state to explain how the market will work, often in T-shirts with the message, “Got Insurance?” In the coming weeks, 400 guides will be trained to help the uninsured sign up for coverage, targeting everyone from truckers to transgender people.