Coca-Cola is catching flack for something that any other group who promotes ways to boost physical activity would be praised for. According to the New York Times Well Blog, “Coca-Cola, the world’s largest producer of sugary beverages, is backing a new ‘science-based’ solution to the obesity crisis: To maintain a healthy weight, get more exercise and worry less about cutting calories.”
Coke has contributed millions to start and fund an organization to promote active lifestyles. It’s also funding scientists who perform research on the benefits physical activity on chronic disease and health status.
Basically, Coke is telling people if they want to stay fit and not have to worry about calories, then get active. That strategy won’t work for everyone. But it is a strategy that many people I know adhere to; it works fine for them. What is perplexing is that public health advocates (who hate Coke) are up in arms when Coke promotes an agenda that advocates would ordinarily agree with.