How disappointing that he also calls for “coverage for all Americans” that would expand government’s control. Mr. Burd reports that “Safeway’s Healthy Measures program is completely voluntary and currently covers 74 percent of the insured non-union workforce.” The exciting part of Safeway’s health benefit is the voluntary program, with incentives that are successful but would be even more so if government got out of the way. The unexciting part is the “insurance” that is a standard perk, driven by a tax code that classifies it as a non-taxable benefit.

Instead of calling for the federal government to impose “coverage for all Americans”, Mr. Burd should be advocating reforms that build on his success by increasing Americans’ choice of our own health benefits.